Is the writing in your marketing materials telling your potential customers what they really want to know?

 

Have you ever thought about the writing in your marketing materials? The words that represent you to your potential customers?

Unfortunately, the writing in most advertising materials tells the reader what the writer thinks they should know. That’s not always what the customer wants to know.

There’s an old saying in copywriting that goes, “When someone goes to buy a drill, they’re not buying the drill. They’re buying the hole they make with the drill.” But what they're really buying is the warm fuzzy feeling they get when they look at their kid's face on the picture they hang on the nail that goes in that hole.

It’s not what you sell that’s important. It’s what the products or services you sell can do for the customer that’s important.

So what’s the best way to tell your customers what you can do for them? You could study copywriting yourself. There are hundreds of books, and thousands of web pages on the subject.

If you don’t have the time, you could hire a writer who already has.

 

Who you are

 

You're a busy, focused, driven marketing professional. Or maybe a business owner looking to take your marketing to the next level.

 

Without marketing, there's no customers. Without customers, there's no business. But there never seems to be enough time or in-house resources to get it all done.

 

What you want

 

Not just a "yes (wo)man", but a marketing partner who can provide insights and ideas. A freelance copywriter who provides benefit driven copy that communicates effectively to your target market.

 

Someone who gets up to speed quickly, works independently, and makes you look great in front of the boss (even if you're the boss). A writer who is easy to work with.

What I offer

 

• Benefit driven copy that motivates buyers and gets results.
  
  
• Copy delivered on time, to your specifications.
  
  
• A unique perspective that only comes from years communicating directly to buyers in high tech industries.
  
  
• Flat fees that you approve in advance, crafted to fit within your budget.

If you need a copywriter and a marketing partner that knows the wireless and telecommunications business, look no further.

 

Want more information? Ready to put my skills to work for you and your business right now? Contact me for a FREE initial consultation and estimate.

Call 208-323-6712, email, or click on Get Copy Now and fill out the online form.